How Clean Trucks Set You Apart From Your Competition

Clean white trucks

Neuroscientists tell us that we are making judgments and buying decisions all the time –even when we’re not paying attention!  They call this phenomenon, “Passive Exposure.”

In a recent study[1], neuroscience researchers found that ordinary people, just standing at a street corner, were judging and evaluating the value and attractiveness of the various vehicles that sped by them without being asked to, and even without being aware they were doing it.

Harvard Business School professor Gerald Zaltman confirms that up to 95% of consumer purchasing decisions are rooted in the subconscious mind.[2]

“So what does this have to do with my trucks?”

Just this…

Your customers are making value judgments about your company, your Brand, and your Image without even being aware of it.

Every time your customers see one of your trucks on the road –that truck is communicating a message. 

What subliminal, ‘passive exposure’ message does the image of your fleet communicate to your customers?

Do your trucks give the impression that you care about your appearance?

Because we know that most people place a high value on their own personal appearance and that they tend to gravitate towards other people, places and things that are attractive, well maintained and visually appealing.

Does our fleet appear to be well-maintained?

Safety and reliability are important benchmarks for consumers.  They want to feel confident and secure in their purchasing decisions and want to feel comfortable that the products and services they purchase are safe and reliable too.

Clean, well-maintained trucks tell your customers that you care.

A clean fleet of commercial vehicles sends a positive message of professionalism, reliability, safety, and security.

Clean trucks represent the Brand, the company behind the Brand, and the products or services the trucks are hauling too!

“Passive exposure” is happening all the time, on the road, at the traffic signal, and on every street, avenue, roadway, and boulevard where your fleet of trucks are seen.

Take advantage of your ‘passive exposure’ by keeping your trucks washed and looking their best.

You just never know who may be looking.  

Even the ‘lookers’ themselves don’t realize they’re looking!

For Over 30 Years!

You Have An Image, We Keep It Clean!

Give us a call and let's keep your trucks CLEAN! 800-451-8684

Get your Free, No Obligation Fleet Washing Quote here.



Don’t Let Winter Destroy Your Fleet Maintenance Budget

Whether your business owns a large fleet of tractor-trailers, an assortment of delivery trucks, a small group of Sprinter Vans, or just as few vehicles, you know how important it is to maintain these assets and keep them in good condition. Combat the corrosion of the winter season with a consistent truck washing program.

What Objects Should You Not Pressure Wash?

Although in many cases pressure washing things can be a great idea, there are times when it simply isn’t.  In fact, pressure washing could be a costly mistake if you use the equipment incorrectly, apply too much water pressure to...

Celebrating our Diversity

United Mobile Power Wash, Inc. is certified as a Women’s Business Enterprise (WBE) through the Women’s Business Enterprise National Council (WBENC),

Top 3 Reasons Fleet Managers Like Clean Trucks

Clean trucks send a positive message to the public, to your mechanics who wrench on the fleet, and to the drivers that operate those big rigs. Clean trucks are more fuel efficient, and generally easier to maintain. And finally, clean trucks just look nice, don’t they?

"Great Customer Service"

"Great Customer Service" That intangible "something" that you "feel," when you've been well taken care of. We know what it feels like to receive Great Service. But do we know what it takes to Deliver Great Service?

How Often Should You Pressure Wash Your House?

What Is pressure washing? Pressure washing uses a high powered stream of water that strips away dirt, dust, and grime. Easy to do, pressure washing takes the work out of cleaning your home’s exterior. In many cases, you don’t even...

Commercial Power Washing Benefits

Power-washing your home or business is like giving it a facelift. It can take years off the appearance of its last coat of freshly applied paint. It can increase both its curb appeal and its resale value in record time. Power-washing can also...